Introduction

Once a student enrolls, the real journey begins. From academics to emotional well-being, and from billing to extracurricular activities, educational institutions in the UAE are expected to deliver a seamless and personalized experience throughout a student’s lifecycle. Salesforce Education Cloud empowers schools, colleges, and training institutes to get a complete 360° view of every student—so they can engage, support, and succeed together.


The Need for Centralized Student Data

Traditional systems in many schools and universities often store student information across disconnected platforms—grades in one, attendance in another, payments in spreadsheets, and counseling notes in yet another system. This siloed approach leads to:

  • Incomplete student records

  • Missed opportunities for early intervention

  • Inefficient support communication

  • Poor reporting for stakeholders

Salesforce solves this by bringing all student data—academic, financial, behavioral, and personal—under one secure, cloud-based platform.


What a 360° View Looks Like in Salesforce

1. Unified Student Profile

Each student has a single, dynamic record that includes:

  • Contact and demographic details

  • Academic performance and progress

  • Attendance and behavioral trends

  • Parent or guardian information

  • Counseling or wellness sessions

  • Billing and fee status

Accessible by authorized teachers, administrators, or counselors based on role-based permissions.

2. Early Alerts for At-Risk Students

Salesforce’s AI-powered tools can identify patterns indicating students at risk of:

  • Failing courses

  • Dropping out

  • Facing mental health or behavioral issues

This enables proactive intervention before problems escalate.

3. Parent & Guardian Communication

Automatically send grade reports, attendance alerts, event invitations, or fee reminders to parents through their preferred channels—email, SMS, or even WhatsApp (popular in the UAE).

4. Support Ticketing for Students

Students can log issues—from IT support to academic advising—through a self-service portal. Salesforce routes each request to the right department, tracks status, and keeps communication open.

5. Student Surveys & Feedback

Collect insights directly from students on course satisfaction, instructor performance, campus services, and more—then use dashboards to drive improvements.


UAE Use Case: University in Abu Dhabi

A private university in Abu Dhabi adopted Salesforce to unify student records and improve engagement. Within the first academic year:

  • Average resolution time for student issues dropped by 50%

  • Student satisfaction scores increased by 28%

  • Academic advisors were able to flag and support at-risk students 3x faster


Key Benefits for UAE Institutions

  • Arabic + English support

  • Mobile access for faculty, students, and parents

  • Real-time dashboards for school boards or Ministry reports

  • Secure and compliant with UAE’s data protection regulations

  • Integration with SIS, ERP, and learning platforms


The Future of Education Is Student-Centric

In a time when students and parents expect high-touch, personalized service, having a 360° view isn’t optional—it’s essential. Salesforce helps UAE institutions move from reactive support to proactive engagement, ensuring every student is seen, heard, and supported.